17 Oct '13, 1am

Humour, Emotion and UGC: Food Industry Video Trends For 2013

Humour, Emotion and UGC: Food Industry Video Trends For 2013

Confectionery brands have tended to focus on the fun surrounding their product rather than the nutritional benefits of candy - of which there are very little, let's be honest. Oreo and Kitkat have been the big winners this year with their inspired and amusing campaigns for their yummy treats. Oreo started their digital advertising year with a massive Super Bowl win for both their ad and their whip smart response to the power outage, but it was their series of mockumentary style 'Separator' ads that garnered a combined 5 million views. Why did these ads become so popular? Oreo recognised that their fans fell into two categories when it came to eating the cookies so, in the most affectionate way possible, they set both sides up against each other. It worked because it generated conversations across social media and consumers were encouraged to interact not only with the bran...

Full article: http://www.reelseo.com/humour-emotion-bring-video-success...

Tweets

Analyzing GitHub Trends

Analyzing GitHub Trends

robots.thoughtbot.com 17 Oct '13, 2pm

joannethoughtbot October 17, 2013 github data It seems like language popularity is constantly fluctuating in the tech worl...

September 2013 Online Video Rankings: 30 Billion Video Ads Watched In U.S.

September 2013 Online Video Rankings: 30 Billio...

reelseo.com 17 Oct '13, 4pm

ComScore have just released their Online Video Rankings Report for September 2013 and there's little change from last mont...

The Dairy Industry is the Veal Industry

The Dairy Industry is the Veal Industry

care2.com 16 Oct '13, 11pm

Aside from the horrifying conditions that dairy cows have to endure in order to produce milk for human consumption, most d...

Why Is The Video Ad Industry So Slow To Adopt HTML5 As Standard?

Why Is The Video Ad Industry So Slow To Adopt H...

reelseo.com 15 Oct '13, 2pm

79% of all website traffic came from desktops with 11% from smartphones and 10% from tablets . Perhaps that helps explain ...

With New gTLDs Comes New Cybersquatters – Here’s A Trick For Protecting Your Brand

With New gTLDs Comes New Cybersquatters – Here’...

morganlinton.com 16 Oct '13, 10pm

It’s coming like a freight train. 400-600 new gTLDs will become available very soon and with them comes new opportunities ...

Business Process Management In the Evolving Wind Industry

Business Process Management In the Evolving Win...

renewableenergyworld.com 16 Oct '13, 1pm

Like most wind energy companies, EDP Renewables North America’s (EDPR) challenge is to connect it’s broadly dispersed wind...

World Food Day – Accor Combat Food Waste in Ban...

superadrianme.com 16 Oct '13, 1am

Seven hotels in Bangkok managed by Accor jointly launched “Food for Thought” in May 2012. This environmental and social in...