31 Oct '11, 10pm

Improved transparency and choice with ads on search and Gmail

Improved transparency and choice with ads on search and Gmail

As an advertiser, you might wonder how these changes could impact your AdWords performance. When a user opts out of personalized ads on search and Gmail, your ads can still reach them but the targeting might be a bit less precise. If users block your ads, they won’t see your ads in the future. The number of blocks you’ve accumulated does not directly affect calculations of your Quality Score and Ad Rank.

Full article: http://adwords.blogspot.com/2011/10/improved-transparency...

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