31 Oct '11, 10pm

Google Unveils Ad Preferences Center For Search And Gmail Ads

Google Unveils Ad Preferences Center For Search And Gmail Ads

Sensitive to privacy issues surrounding ad targeting, Google is opening the kimono to consumers about why certain search and Gmail ads are targeted to certain people. The company is launching an additional section to its ad preference center — where users can already manage targeting criteria for display ads . In the new area, people will be able see information about search ad targeting and opt-out of receiving ads from certain advertisers. Users will now see a display at the top of ad blocks on Google.com and Gmail that says “Why these ads?” or “Why this ad?” When they click the link, they’ll see an explanation of why that particular ad was targeted to them — because of their current search, or because of recent searches. They can also click through to the preferences center and see more detail. They may also opt out of receiving ads from selected advertisers. The featur...

Full article: http://searchengineland.com/google-unveils-ad-preferences...

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