31 Oct '11, 8pm

7 Quick Wins For High Converting PPC Landing Pages

In paid search, it’s one thing to get a click but it’s completely something else to get a visitor to convert. To get a high enough ROI to make paid search profitable, practitioners need to be proficient not only in PPC optimization tactics, but also have ninja techniques on how to improve conversions. And where better to get PPC landing page conversion pointers than at the Conversion Conference ? I was there in New York City a few weeks ago and partook in a number of great sessions, including one on A/B testing tips by Anne Holland and Lisa Seaman from WhichTestWon.com . Let’s dissect some of their conversion optimization tips and apply them specifically to PPC landing pages: Tip #1: Include Privacy Lines Privacy lines help with opt-ins. This may seem like stating the obvious, but surprisingly folks miss the basics. So, be sure to include something like “we respect your em...

Full article: http://searchengineland.com/7-quick-wins-for-high-convert...

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7 Quick Wins For High Converting PPC Landing Pa...

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In paid search, it’s one thing to get a click but it’s completely something else to get a visitor to convert. To get a hig...

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