31 Oct '11, 7pm

Google Revamps AdWords Location Targeting Tool

Google Revamps AdWords Location Targeting Tool

Google is unveiling some changes to its location-targeting tool in AdWords which allow advertisers to search and discover new targets, view targeted areas on a map, and get additional information about the audience likely to see the targeted ads. The first change involves a search interface that gives instant results on matching locations, locations that enclose the search term’s location, and related locations that might be nearby, have a similar name, or enclose a location that has a similar name. On the list of results, advertisers can choose the ones that they want to target or exclude. Once the targets have been chosen, Google is using its Maps capabilities to display a map of the geographic area being targeted. The company is also now providing reach numbers to estimate how many people use Google properties within the selected target. In some geographic areas, Google...

Full article: http://searchengineland.com/google-revamps-location-targe...

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Google's New Location Targeting For AdWords

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