31 Oct '11, 2pm

3 Tips Key To 2011 Holiday Advertising

3 Tips Key To 2011 Holiday Advertising

Last holiday season, online consumers spent approximately $32.6 billion, a 12 percent increase from 2009. We can safely assume the trend will continue in 2011 as shoppers’ propensity to search online for the best deals grows and retailers respond by bulking up their online offers. As a result, competition among online retailers will be at an all-time high this holiday season. Our own research also indicates shoppers will likely begin their search for holiday gifts earlier than in previous years. According to our findings, four of the top five days for paid search conversions in 2010 occurred in November, a shift that is expected to continue. As a result, search marketers need to begin their campaigns earlier this year and need to retain more flexibility in their campaigns to capitalize on any shifts in online shopper behavior. To help prepare for the upcoming holiday seaso...

Full article: http://searchengineland.com/3-tips-key-to-2011-holiday-ad...

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