31 Oct '11, 1pm

Location Targeting gets a makeover

Location Targeting gets a makeover

Today, many businesses are using location targeting in their online ad campaigns to reach the right customers and improve campaign performance. Online agency iProspect, for example, uses location targeting to focus on top performing geographic areas for their client Talbots. As a result, they were able to lower their cost-per-click (CPC) by 36 percent, driving higher quality leads at a lower cost. To provide an even better experience for our advertisers, we've connected the location targeting feature within AdWords to Google Maps. This will allow us to provide more information about locations, make relevant location suggestions, and improve the level of accuracy of our location targeting. We think these changes will make location targeting an even more useful tool for improving your campaign results. Today we're announcing the first of these changes: a makeover to the loca...

Full article: http://adwords.blogspot.com/2011/10/location-targeting-ge...

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Google's New Location Targeting For AdWords

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