31 Oct '11, 1pm

Which Web Analytics Is Best for You… and Why

Which Web Analytics Is Best for You… and Why

If you are looking for ways to monitor and measure your website performance, you’re probably confused on where you should start, right ? With all of the different products out there, which ones should you use and which ones should you ignore? Over the last 6 years or so of working in the field of web analytics, and I’ve found the following tools to be very helpful. They run from free to very pricey, simple to complex, so there should be something here for you no matter your budget and needs. Importance of Analytics There are several reasons why analytics are important but it boils down to this: performance . In other words, how good are your social media campaigns at generating conversations? How well is that new landing page converting? How well are your SEO efforts bringing in new traffic? What’s the lifetime value of your customers? Web analytics can help you answer tho...

Full article: http://www.searchenginejournal.com/which-web-analytics-is...

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Google Analytics

Google Analytics

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