31 Oct '11, 12pm

6 Tips for Using Promoted Tweets to Boost Your Brand’s Visibility

Twitter now has 100 million active users generating some 200 million tweets and 1.6 billion search queries every day. Despite the promise of reaching such a massive, highly-engaged audience, many advertisers have struggled to find the best way to connect with Twitter users. Brands have had success using Twitter to distribute coupons and special offers – gaining followers on the lookout for deals – but have stumbled when it comes to building brand reach and engagement on the network. Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement among their existing followers – and they are an effective way to use Twitter for brand marketing. All Promoted Tweets are first displayed as regular Tweets to the people following an account, but advertisers can then promote these Tweets to spark additional conversation ...

Full article: http://searchenginewatch.com/article/2121052/6-Tips-for-U...

Tweets

if you like this post :) Prom Tips (Part 2)

if you like this post :) Prom Tips (Part 2)

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@earthhour

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