31 Oct '11, 1am

Potential Usage & Brand Signals for Panda

Potential Usage & Brand Signals for Panda

If clicking those brand & store links feeds into the Vince relevancy signal, then any brand featured there has a huge wind at their back, building further brand signals. Eventually such suggestions can work their way into Google Instant keyword suggestions as well. Even if people do not click on those particular options, the various highlights in the search results act as advertisements for the brands, which drive incremental demand and search volume for those brands.

Full article: http://www.seobook.com/potential-brand-signals

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