30 Oct '11, 11pm

New LinkedIn Lead Tracking System: What You Need to Know) /via @lyena <-- interesting, advanced stuff

My exploration of LinkedIn advertising platform continues! My last few articles have focused on audience targeting for LinkedIn , as well as ad optimization tactics to improve ROI . In this article, we will explore a new feature just released for LinkedIn advertisers – Lead Collection (or in other words, lead tracking!). How Lead Collection Functions LinkedIn’s Lead Collection service works differently than most lead tracking options. Usually, you place a conversion tracking snippet on your confirmation page, and when someone converts on your website a cookie is dropped on that person’s computer and the conversion appears in your SEM reporting. However, LinkedIn uses a “lead collection bar.” When someone clicks on your ad and they arrive on your landing page, a bar appears at the top of the landing page asking if this person would like to be follow-up with via LinkedIn. He...

Full article: http://searchenginewatch.com/article/2120887/New-LinkedIn...

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