30 Oct '11, 10pm

Demystifying Facebook's "People Are Talking About This" Metric

Earlier this week Facebook announced features and functionality that were mainly geared toward pages and ads. One of the newest metrics released is the “people are talking about this” for pages. The goal of this number is to track conversations happening around specific pages. However, we have seen more users becoming confused as to what the number is than being helped by it. “### Are Talking About This” Here’s where Facebook users will see the new metric showing up on Facebook pages, such as our own SMX page : In reaching out to Facebook, we received answers about how both users and pages can extract value from this new metric and will break down exactly what “people talking about this” is meant to do. Breakdown Of The “People Are Talking About This” Number The “people are talking about this” number is pulled from a variety of interactions that can occur on Facebook over ...

Full article: http://searchengineland.com/demystifying-facebooks-people...

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