30 Oct '11, 2pm

How To Devise A Psychology Based SEO Strategy

SEO is less about technology and more about human behavior. How and why do people use specific keywords? What concerns, worries and pain underlies them? How do you develop a content strategy that delivers solutions and value? SEO is less about you, and more about your clients. Boasting and bragging about accomplishments can be counter-productive for businesses. The more relevant questions to ask about your content are “Who will +1 this on Google?” and “Is this ‘Likeable’ on Facebook?” SEO is less about ‘clicks’ and more about ‘sales’. If 9 in 10 visitors to your site leave without converting into buyers (or subscribers), then the #1 ranking on Google you worked hard for becomes less valuable. What can you do to better understand (and fulfill) a prospect’s needs? SEO is less about ‘persona’ and more about ‘keywords’. Many businesses strive hard to develop an SEO strategy ar...

Full article: http://searchengineland.com/how-to-devise-a-psychology-ba...

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How To Devise A Psychology Based SEO Strategy

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@johnelworthy in case you were wondering.

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