30 Oct '11, 12pm

Hoje na história: em 30/10/1906 Ivy Lee enviava o primeiro Press Release da história:

The press release turned 100-years-old over the weekend. As search marketers debate over the future of the online press release, we can learn some important lessons from the early history of public relations. On October 28, 1906, at least 50 people lost their lives when a three-car train of the Pennsylvania Railroad's newly equipped electric service jumped a trestle at Atlantic City, NJ, and plunged into the Thoroughfare creek. That afternoon, Ivy Lee, who some consider to be the father of modern PR, created the first press release. The Pennsylvania Railroad was one of his clients. Following the accident, Lee not only convinced the railroad to distribute a public statement, he also convinced them to provide a special train to get reporters to the scene of the accident. The New York Times was so impressed with this innovative approach to corporate communications that it pri...

Full article: http://searchenginewatch.com/article/2067724/The-100th-Bi...

Tweets

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Strong employment growth in 3Q 2011

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Good news: What do you think?

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Search Engine Marketing News Wrap-up Oct 30

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Search Engine News Wrap-up Oct 30

Search Engine News Wrap-up Oct 30

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birthday dinner~

birthday dinner~

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Good news from Nominet

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