29 Oct '11, 7pm

PPC Landing Pages: You Got the Click, But Where Did You Send It? - by @robert_brady via @SEnginePeople

PPC Landing Pages: You Got the Click, But Where Did You Send It? - by @robert_brady via @SEnginePeople

Continuity – Each click you receive started with a search query; a question that needed answering or a problem that needed solving. Your ad copy made an offer and enticed that user to click. The first thing your landing page needs to do is keep the promise your ad made. For example, let's say I searched "running shoes for 5K" and saw this ad: As you can see, Zappos is promising me free shipping, free returns and a huge selection of Asics running shoes. How does the landing page deliver on that promise? We have this messaging in the header: And a truly huge selection: Your landing pages need continuity from search query to ad messaging to landing page copy, establishing a chain of relevancy . Simplicity – When you paid for the click you want to maximize the value you'll get from that click. Ideally you want that click to sign up for your newsletter, download your whitepaper...

Full article: http://www.searchenginepeople.com/blog/ppc-landing-pages....

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