28 Oct '11, 2pm

3 Metrics Google Analytics Beginners Should Watch

3 Metrics Google Analytics Beginners Should Watch

The first login to a Google Analytics account can be daunting. There are so many things to see, and so many different ways to tweak data, that deciding which are the most important metrics to watch can be an insurmountable decision. Ultimately, in my opinion, you are the only one who can decide what metrics and reports are important to your business. Some websites don’t collect money but do send traffic to other sites, or collect subscriptions or email sign-ups as a form of conversion. Some do collect money, but it’s just a small portion of their business; the phone call may really be considered a conversion. So how do you put it all together and come up with useful data from your Analytics account? The first thing we need to talk about, before we get into reports, is your Dashboard. Each report you use can be ported into your dashboard, so you can see data at a glance. Pl...

Full article: http://searchengineland.com/3-metrics-google-analytics-be...

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