28 Oct '11, 5am

How Big is Your Long Tail? - Whiteboard Friday

Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week we're asking the question: How big is your long tail? No innuendo intended. This is a totally serious question for the search world, wink wink, nod nod, say no more. Many of you are familiar with the fact that the world of search is really dominated by this concept of the long tail. Google talks about this incredible metric that 20% of any search that's performed every day is completely unique. Google has never seen that search before performed on their engine at all. No one in history has ever made that search. That happens on one out of every five queries every single day. We are amazingly unique creatures, especially when we get in front of a search box. That's a great thing, but of course it means that doing keyword research can be tremendously tough. There are a lot of folks who ask the que...

Full article: http://www.seomoz.org/blog/how-big-is-your-long-tail-whit...

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