04 Oct '13, 7pm

Ask an Expert: How Can B2B Companies Use Videos and Images for Better Online Marketing?

Ask an Expert: How Can B2B Companies Use Videos and Images for Better Online Marketing?

Consumers are 44% more likely to engage with brands if they post pictures than any other media (ROI Research) and viewers are 85% more likely to purchase a product after watching a product video (Internet Retailer). While these statistics about images and video are about consumer behaviors, last time we checked, B’s are people too! TopRank has helped a number of B2B companies execute visually creative strategies, establishing touch points across the sales cycle to create more compelling content experiences for business buyers of everything from hardware to services. Before you begin reserving digital marketing dollars to create videos or invest in photography, you first need to define what your customer’s pain points are and what brand story you’re going to tell. Modern content experiences are driven by storytelling and nothing elevates the conversation more than compellin...

Full article: http://www.toprankmarketing.com/newsroom/ask-expert-can-b...

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