27 Oct '11, 1pm

Google: Exact Match Keyword Domain Does Not Mean Rankings

Google: Exact Match Keyword Domain Does Not Mean Rankings

A Google Webmaster Help thread has a site owner complaining that his new site that he purchased and rebuilt doesn't rank well for it's domain. He bought stocktips.com and is upset it doesn't rank for the phrase [stock tips]. He said: We bought this domain few months back and we're struggling to rank for our own name. We completely re-designed the website, done a good job with on-page SEO, no black-hat whatsoever, what could be wrong? In response to that, Google's JohnMu responded saying a few things: (1) Buying the site made it appear as if it is a new site. (2) Buying an established site and running similar content on it in the future does help you get a jump start. (3) Exact match domains does not equal rankings for that keyword phrase. John said: FWIW Just to chime in -- it looks like you have a site on a domain that has been used before, and which includes keywords tha...

Full article: http://www.seroundtable.com/google-exact-match-domain-key...

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