03 Oct '13, 4pm

Google Cross-Device Conversion Tracking: What It Is & Who Can Use It

Google Cross-Device Conversion Tracking: What It Is & Who Can Use It

Earlier this week, Google announced that over the next few weeks they will be rolling out 'Estimated Cross-Device Conversions' in AdWords. By capturing these metrics, it now allows advertisers to get more insight into the conversions that were initiated via search ads. It also helps account managers better understand & explain to clientele the full value of paid search. For now, the data is not incorporated into the bidding tools in AdWords, though that's expected to come. Google's Sridhar Ramaswamy, SVP Ads and Commerce, has stated that Google was committed to helping its advertisers gain insight into new conversion types in a multi-screen world in order to aid their advertising decisions. He claimed that more than 40 million calls are made to businesses a month, coming directly from using Google ads. This is just the latest in a series of AdWords feature releases designe...

Full article: http://www.searchenginepeople.com/blog/google-cross-devic...

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@sejournal

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