02 Oct '13, 12pm

Using the Google Analytics Service Provider Report for Lead Generation & Insight

Using the Google Analytics Service Provider Report for Lead Generation & Insight

The Service Provider Report is a small but significant report in Google Analytics. It's great for finding sales leads and markets to target, troubleshooting and reviewing cross domain requirements; quite a variety of uses! This report comes in two parts: Service Provider and Hostname. These each have a lot of value to bring to your Google Analytics activity. We'll cover both in detail, but let's start with the Service Provider report, which can be found here: Audience > Technology > Network Service Provider Report in Google Analytics Google will never give you the IP address of your users; however, they do report on the Internet Service Provider of your website visitors. This is the name of the Internet provider, which won't always be the large companies used by people at home – many service providers are named with the business or network. For example, across various acco...

Full article: http://searchenginewatch.com/article/2298021/Using-the-Go...

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MT

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