02 Oct '13, 1pm

5 Things We've Learned From Google's New War on Links

It's been 17 months now since Google's Penguin update and a similar amount of time since the first manual penalty message was sent to unsuspecting webmasters. That's a long time in the world of digital marketing. While most industries deal with a level of change, the rate of iteration across the web is unprecedented. Such a level of change requires an agile approach to processes. Google practices a Kaizen approach to product development and penalties, so it's imperative that we consistently reexamine how and why we do everything. The same rule applies to how penalties are dealt with. It is a given that the tolerances Google allows across metrics will have changed since those first penalties were introduced. Industry opinions would certainly support that theory. Strangely, for a content led company, the digital marketing agency I run is now very experienced in penalty recov...

Full article: http://searchenginewatch.com/article/2298016/5-Things-Wev...

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