01 Oct '13, 4pm

Top Search Result = Poor Ad CTR [Study]

Advertising network Chitika released a study today that showed how ad click-through rates on a website vary when users come to that website from Position 1 in the organic search results versus other positions. Data showed the highest CTR on ads in a website occured when users found the site from Position 10 in the SERPs. As a follow up to Chitika's study last summer that showed how rankings yielded traffic , Chitika said this is a stark contrast in terms of ad performance. "What is clear from the data set is that although the first position of a Google search result drives the most search traffic, an average visitor coming from that link is the least likely to convert into an ad click," according to Chitika. Chitika said the reason why Position 10 might be driving the most ad CTR on a site could be due to unsatisfactory results. "When a user scrolls down and clicks on a li...

Full article: http://searchenginewatch.com/article/2297955/Top-Search-R...

Tweets

SearchCap: The Day In Search, October 1, 2013

searchengineland.com 01 Oct '13, 8pm

Maps Roundup: Google Avoids Waze Antitrust Fight, Scout Social Mapping, deCarta Route Patent Google spent just over $1 bil...

News Recap on (Not Provided): Top Articles from Around the Web on Google’s Encrypted Search Data by @mattsouth...

News Recap on (Not Provided): Top Articles from...

searchenginejournal.com 01 Oct '13, 1pm

An Appeal To Conferences: Matt Cuts, Not Provided, and the Google’s Relationship to our Community , The Google Cache Copin...

SearchCap: The Day In Search, October 2, 2013

searchengineland.com 02 Oct '13, 8pm

Google Authorship Launches Within Image Search Today at SMX East, Google’s Pierre Far told the audience Google launched a ...

SearchCap: The Day In Search, October 4, 2013

searchengineland.com 04 Oct '13, 8pm

Searching For The Voice Of Siri: Voiceover Actor Susan Bennett Says, “It’s Obviously Me” A story on CNN.com claims that At...

SearchCap: The Day In Search, October 3, 2013

searchengineland.com 03 Oct '13, 9pm

Bing Ads Launches Its Own “Express” Program For Local Small Businesses This week, Bing Ads unveiled Bing Ads Express, a pa...

Google Launches Interactive HTML5 Ad and Website Builder by @wonderwall7

Google Launches Interactive HTML5 Ad and Websit...

searchenginejournal.com 01 Oct '13, 5pm

Google’s announcement blog post mentioned that many designers are hesitant to use HTML5 because they have to build several...

Top 25 Kicks To Watch For In October

Top 25 Kicks To Watch For In October

kicksonfire.com 01 Oct '13, 3pm

Don’t say we didn’t warn you about taking it easy in September. After a month-long lull – Doernbecher Air Jordan 5s notwit...

Daily Search Forum Recap: October 3, 2013

seroundtable.com 03 Oct '13, 8pm

Did Google's Hummingbird Algorithm Hurt Your Site's Rankings? Last week, Google told us they pushed out a completely rewri...

Top Social Tactics For Search Marketers

searchengineland.com 04 Oct '13, 11am

When it comes down to social’s impact on search, it all comes down to three things: Trust, credibility and quality. This w...

@andrewculver Ever run into this: “If a templat...

edgeguides.rubyonrails.org 04 Oct '13, 4am

invoke active_record create db/migrate/[timestamp]_create_blorgh_posts.rb create app/models/blorgh/post.rb invoke test_uni...

Study Shows No Clear Evidence That #Google+ Dri...

searchengineland.com 05 Oct '13, 1pm

I think Google +1 has an indirect effect on ranking just not direct. Matt Cuttz chose his words carefully when he recently...

New study confirms: Smart phone and apps are causing people to drive less.

New study confirms: Smart phone and apps are ca...

treehugger.com 02 Oct '13, 3pm

We go on about how Staying connected may be worth more you young people than a set of wheels , and how the smart phone is ...

Bing

searchengineland.com 02 Oct '13, 1pm

[T]ogether with four Yale Law students, I set up a similar-sized experiment using Microsoft’s own BingItOn.com site to see...

Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

Google '(Not Provided)' Keywords: 10 Ways to Ge...

searchenginewatch.com 30 Sep '13, 4pm

SEO professionals have been dealing with the "(not provided)" issue in Google Analytics for a while. Despite initial claim...