30 Sep '13, 9pm

The Secret Of Viral Video: Emotionally Connect With Your Audience [Video]

The Secret Of Viral Video: Emotionally Connect With Your Audience [Video]

"Going viral" has always been the Holy Grail of online video success and the ultimate goal for brands and their marketing teams. But, with the industry evolving so fast and viewers becoming increasingly more sophisticated by the day, how do we make that connection with our audience? Our attention spans are getting shorter and the amount of content we get to choose from is exploding and this is the reality that content creators are forced to navigate just to be heard above the noise. So how do you connect with a viewer that that is juggling multiple distractions at any given time? On the "Viral Evolved: Creating Social Value with Online Video" panel at the Liveclicker Video Commerce Summit , John Weaver of Fanatics Inc and Max Kaiser, Director of Hand Crank Films gave us some tips and advice on how to stand out and create real social value with video:

Full article: http://www.reelseo.com/the-secret-of-viral-video-emotiona...

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