30 Sep '13, 7pm

YouTube's New Comment System: 7 Things Video Marketers Should Do

YouTube's New Comment System: 7 Things Video Marketers Should Do

Develop relationships with top contributors. Think of each viewer as an individual. Respond to frequent commenters, and take a genuine interest in them. Respond to comments in the first few hours after you publish a video. These first commenters are your loyal community members, so keep them engaged. Your own comments on your uploaded videos get pinned to show up at the top of the comments section, prominently featuring your engagement with the fans. Recognize the contributions of individuals in the community . People love to be recognized; responding to first-time contributors is a way to encourage ongoing engagement. Consider recognizing your community through in-video shout-outs, or by offering other rewards like fan merchandise or exclusive content shared through unlisted videos. Create content about your community . Whenever possible, include your community in the vid...

Full article: http://searchenginewatch.com/article/2297712/YouTubes-New...

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