30 Sep '13, 4pm

The Local Marketer’s Guide To Apple Maps for iOS7

The Local Marketer’s Guide To Apple Maps for iOS7

Photo courtesy of the Robert Mapplethorpe Shotland Estate While the launch of iOS7 has received a ton of press and blogger nitpicking about every last detail, little has been said about how the new version of Apple Maps affects local marketers. I feel like most marketers are still ignoring Apple Maps because it got a lot of Apple Maps Sucks -type press a year ago. Well, I like to say that even if you think Apple Maps suck, you know what doesn’t suck? The fact that iOS is well on its way to one billion installations . Oh yeah, and over 200 million devices are running iOS7 only two weeks after it became available. And the default mapping application on all of those devices is… Apple Maps. So what goodies does the iOS7 version have to make life easier for local marketers? Let’s dig in, shall we? 1. Is Apple Maps Starting To Care About Business Data? The initial versions of Ap...

Full article: http://searchengineland.com/the-local-marketers-guide-to-...

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