30 Sep '13, 1pm

How to Build Your First Content Marketing Strategy

Let's consider the following. A local industrial equipment dealer specializes in selling trucks and repairing industrial vehicles. They are interested in grabbing the attention of potential customers, but their products and services attract different audiences: those who are interested in purchasing a truck and those who want a trusted mechanic for a range of industrial machinery. So, instead of creating one overarching goal, they identify a series of smaller ones. Those goals may include increasing the visibility of their repair shop and getting the word out to the community about their line of trucks. The auto dealer can then use these goals to develop their content strategy.

Full article: http://searchenginewatch.com/article/2297429/How-to-Build...

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