30 Sep '13, 1pm

Hummingbird: Google Rewrites Search Algorithm

On Thursday, Google had a press event to announce new changes they have been working on in search, as well discuss the progression over the 15 years of their existence. Part of that was to announce that they have rewrote their search algorithm for the first time in about twelve-years. They call it Hummingbird. Hummingbird is just what they code-named the rewrite. The algorithm itself is almost the same, but I assume cleaned up and rewritten to be faster and more accurate. Google said they rolled it out about a month ago, according to Danny Sullivan , "Google started using Hummingbird about a month ago, it said. Google only announced the change today." I suspect that is what we've been seeing with the 9/12 , 9/4 and 8/24 possible updates that Google would not confirm. Of course, I can be wrong and it can be unrelated but it does seem very suspicious that Google would not gi...

Full article: http://www.seroundtable.com/google-hummingbird-17442.html

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