30 Sep '13, 12pm

Online Reputation Management (ORM): A Quick Guide

Do nothing: This will be the most common response, as most mentions will likely be positive or neutral Respond: If your social media policy dictates a response, determine the best forum for the response. Will a one on one conversation be more productive than a back and forth online exchange? Never respond with negative emotion. Never say anything "privately" that you would be concerned about seeing online. If you're in the wrong: Accept responsibility. Apologize. Explain what will be done to rectify the situation, take steps to ensure it doesn't happen again. Communicate with all parties involved in the mistake, so they are aware of it and can prevent the same mistake from happening again the future.

Full article: http://searchenginewatch.com/article/2297428/Online-Reput...

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