Quick Guide to the Metrics and Quality Signals to use when Link Prospecting #SEO
I think a smart thing to look at is “who else posts” – I say it every time I’m looking to get some linking and/or guest posting done. You hit the nail on the head with planning, and the old adage of plan -or-fail definitely applies. You need to understand the landscape of authorship. Who posts the really authoritative info, and *where* do they post it? What sites have the largest concentration of “famous” people posting? A lot of times, a good thing to do is make a list of all of the influencers in an industry. How do their personal blogs do? How many other places do they post? Is their content regurgitated each time, or is it unique? Use this to plan out the most effective strategy. If a blog has posts by someone who posts really great, relevant content in lots of places, then the blog is likely seen as influential and relevant by both its readers, and Google.