29 Sep '13, 7pm

Successful Link Building in the Content Marketing Era

Companies must move away from promoting conversion pages via manual link building and instead use their resources create quality content. Then focus link-building efforts around the content they create. Over time, the content will begin to garner links as bloggers and journalists come across it. For every piece of content you invest in, you create an opportunity to build natural, organic links in the long term. You will also gain links from credible, authoritative sites that would never link to one of your commercial pages.

Full article: http://www.searchenginejournal.com/successful-link-buildi...

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