Making Smart #Digital Strategy Decisions: #Owned, #Paid and #Earned #Media Read more at
Great article – some sound advice. I do worry, however, about considering social media accounts “owned media.” They can be in the loosest sense, but Facebook can do just about whatever it wants – they can change how pages operate or change how items from pages appear in news feed. You are right, but because of the recent changes that are forcing more and more advertisers to spend more and more money, it almost makes sense to have Facebook classified as a hybrid platform – somewhere between owned and paid. You wrote, “Brands have the least control over earned media, but it can be one of the most valuable ways of getting the word out.” I couldn’t agree more. Campaigns I have been involved in have derived some of the best “bang for their buck” from earned media.