29 Sep '13, 6am

5 Online Marketing Trends Affecting Small Businesses Beyond 2013

The last few years have been crazy for small businesses. Five to ten years ago the approach to online marketing was pretty straightforward. Companies would invest a certain amount of the marketing budget in paid search ads and perhaps try a little bit of search engine optimization. Cost per click on paid ads was relatively low and it only took a few links to rank for important keywords. Website traffic would roll in and the business would earn new customers.

Full article: http://www.searchenginejournal.com/5-online-marketing-tre...

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