28 Sep '13, 7pm

7 Critical Questions For Analyzing #SEO Keywords

How often do you revisit your keyword strategy? I’m not just talking about opening up Google Analytics and your Excel spreadsheets to stare at a bunch of words and think about them really hard. Nope. The whole point of keyword analysis is to uncover missed or hidden opportunities, refine your strategy and optimize your tactics. And since it’s more cost- and time-effective to optimize what you already have than to pursue new, shiny search terms, it’s important to make the most out of the keywords that you’re already working with. It’s as simple as accurately figuring out what long-tails and other search phrases you should target in your content, based on where you are now and where you want to be. To find these insights, you’ve got to ask yourself the right questions – seven critical questions, to be exact. These are the questions that are going to squeeze the most out of y...

Full article: http://raventools.com/blog/7-critical-questions-to-ask-wh...

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