28 Sep '13, 9am

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There is a widespread belief within the SEO industry that Google Webmaster Tools search query can be dismissed as worthless and inaccurate . This is wrong – an unfortunate example of how misinformation can steer people away from using a free, valuable tool. That said, it's understandable how people can reach these types of conclusions. After all, it takes some time to figure out exactly how Google displays the data and how to navigate around some of the pitfalls. It takes more than just a cursory glance to glean the true value of this data! Here are some general items to keep in mind about Google Webmaster Tools search query data as you read this article. It's generated from Google's side of the fence. It includes "(not provided)" and all other referral data lost to secured search (Android, iOS 6), so +1 for more accuracy! Google masks data in the form of buckets . They ro...

Full article: http://searchenginewatch.com/article/2287606/Google-Webma...

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