Why Mobile Is Spinning Our New Invisible Web

It’s been about a decade now since marketers woke up to the reality of the deep “invisible Web” – that mass of dynamic content search engines couldn’t see, index, or associate with keyword search. Remember the days when engines bragged about how many pages they indexed? Seems like forever ago. Search was new, the sitemap protocol didn’t exist, and achieving indexation through URL manipulation alone was basically enough to be a competitive edge. Those days are long gone – search engines, marketers, and site architecture have all arguably overcome basic visibility challenges. And yet, for different reasons, there is a new invisible Web emerging – the mobile Internet. In this and upcoming columns, I’ll explore this new invisible Web, and what I think it means for mobile search, social, and app marketers to once again focus on making content visible. Measuring The Invisible Mo...

Full article: http://searchengineland.com/why-mobile-is-spinning-our-ne...

Tweets

@fusionunlimited » 01 Nov '11, 5pm
Guide to mobile search: [link]
@thejuliest » 27 Oct '11, 7pm
Why Mobile Is Spinning Our New Invisible Web [link] via @sengineland The link w/in the article to @PureO2Labs is interesting.
@RogerJohn » 27 Oct '11, 2pm
REI does it right | Why Mobile Is Spinning Our New Invisible Web [link]
@MarneBrase » 26 Oct '11, 7pm
think mobile w/ your web content, no hierarchy, accessible pages deep w/ search. How to avoid the disconnection. [link]
@4_5_H » 25 Oct '11, 11pm
RT @i4harold: Why Mobile Is Spinning Our New Invisible Web [link]
@momolasvegas » 25 Oct '11, 11pm
RT @TrilibisMobile: Don't be part of the invisible web #SEO RT @mediazombi: Retailers must make #mobile pages accessible to search engines [link]
@TrilibisMobile » 25 Oct '11, 10pm
Don't be part of the invisible web #SEO RT @mediazombi: Retailers must make #mobile pages accessible to search engines [link]
@MobileHelpersNL » 25 Oct '11, 10pm
Why Mobile Is Spinning Our New Invisible Web: Now the issue is whether that content is accessible and optimized ... [link]
@allscenes » 25 Oct '11, 10pm
Mobile Optimized Websites the future? - 'Why Mobile Is Spinning Our New Invisible Web' [link] via @sengineland
@Ericbobmyers » 25 Oct '11, 9pm
Why #Mobile Is Spinning Our New Invisible Web [link] #MobileSearch #SEM #SEO
@JonSEM » 25 Oct '11, 9pm
Are you on Mobile? [link]
@iontraining » 25 Oct '11, 9pm
Retailers must make mobile pages accessible to search engines. [link] Failure means you’re part of the invisible Web. #in
@WebOfficer » 25 Oct '11, 8pm
RT @PureO2Labs: Why Mobile Is Spinning Our New Invisible Web: [link] @brianklais @sengineland
@sengineland » 25 Oct '11, 8pm
RT @Closely: There's a new "invisible web" for marketers to watch today. (Hint: it's in your customers' hands.) [link]
@Closely » 25 Oct '11, 8pm
There's a new "invisible web" for marketers to watch today. (Hint: it's in your customers' hands.) [link]
@MethodVsMadness » 25 Oct '11, 2pm
Reading... Why Mobile Is Spinning Our New Invisible Web - from @BrianKlais @sengineland > [link]
@SPShaw76 » 04 Nov '11, 9pm
Why Mobile Is Spinning Our New Invisible Web [link]
@7mediagroup » 30 Oct '11, 4pm
Why Mobile Is Spinning Our New Invisible Web [link]
@LiveDating » 30 Oct '11, 5am
Why Mobile Is Spinning Our New Invisible Web [link]
@yesencheuntip » 29 Oct '11, 1pm
[link] Why Mobile Is Spinning Our New Invisible Web
@yesencheuntip » 29 Oct '11, 3am
Why Mobile Is Spinning Our New Invisible Web [link]
@TheNick581 » 27 Oct '11, 2pm
RT @sengineland: Why Mobile Is Spinning Our New Invisible Web [link]
@A_Misimovic » 26 Oct '11, 8pm
#in Don't be part of the invisible web #SEO Retailers must make #mobile pages accessible to search engines [link]
@ethan » 26 Oct '11, 5pm
Why Mobile Is Spinning Our New Invisible Web [link] via @sengineland
@NimbleMobile » 26 Oct '11, 5pm
Why Mobile Is Spinning Our New Invisible Web [link]
@slisystems » 26 Oct '11, 3pm
RT @Closely: There's a new "invisible web" for marketers to watch today. (Hint: it's in your customers' hands.) [link]
@SEOBounty » 26 Oct '11, 3pm
Why Mobile Is Spinning Our New Invisible Web via @brianklais [link]
@yesencheuntip » 26 Oct '11, 5am
Why Mobile Is Spinning Our New Invisible Web [link]
@LinkagesZcly » 26 Oct '11, 5am
[link] Why Mobile Is Spinning Our New Invisible Web
@Peter_WebDesign » 26 Oct '11, 4am
Why Mobile Is Spinning Our New Invisible Web : [link]
@nepalsites » 26 Oct '11, 1am
RT @Closely: There's a new "invisible web" for marketers to watch today. (Hint: it's in your customers' hands.) [link]
@PageRankSEO » 25 Oct '11, 11pm
Why Mobile Is Spinning Our New Invisible Web /by @brianklais via @sengineland [link] #mobile #content
@i4interactive » 25 Oct '11, 10pm
Why Mobile Is Spinning Our New Invisible Web [link]
@BatterseaNet » 25 Oct '11, 10pm
Why Mobile Is Spinning Our New Invisible Web [link]
@BloomsburyNet » 25 Oct '11, 10pm
Why Mobile Is Spinning Our New Invisible Web [link]
@i4harold » 25 Oct '11, 10pm
Why Mobile Is Spinning Our New Invisible Web [link]
@FoneAd » 25 Oct '11, 10pm
Why Mobile Is Spinning Our New Invisible Web: Now the issue is whether that content is accessible and optimized ... [link]
@Profit4Keywords » 25 Oct '11, 9pm
Why Mobile Is Spinning Our New Invisible Web [link]
@hbk140 » 25 Oct '11, 9pm
Why Mobile Is Spinning Our New Invisible Web [link] via @sengineland
@mediazombi » 25 Oct '11, 9pm
Retailers must make mobile pages accessible to search engines. [link] Failure means you’re part of the invisible Web. #in
@vpehar » 25 Oct '11, 9pm
RT @Closely: There's a new "invisible web" for marketers to watch today. (Hint: it's in your customers' hands.) [link]
@E_mhotep » 25 Oct '11, 8pm
Why Mobile Is Spinning Our New Invisible Web [link] #mobile via @sengineland
@dohman » 25 Oct '11, 8pm
RT @Closely: There's a new "invisible web" for marketers to watch today. (Hint: it's in your customers' hands.) [link]
@KarinJohns » 25 Oct '11, 8pm
RT @Closely: There's a new "invisible web" for marketers to watch today. (Hint: it's in your customers' hands.) [link]
@XPTR » 25 Oct '11, 8pm
RT @Closely: There's a new "invisible web" for marketers to watch today. (Hint: it's in your customers' hands.) [link]
@AnneHaynes » 25 Oct '11, 4pm
Why Mobile Is Spinning Our New Invisible Web [link]
@e_mphasis » 25 Oct '11, 4pm
Why Mobile Is Spinning Our New Invisible Web [link] via @sengineland
@jasonbrigham » 25 Oct '11, 3pm
Why Mobile Is Spinning Our New Invisible Web [link] via @sengineland
@i4interactive » 25 Oct '11, 2pm
Why Mobile Is Spinning Our New Invisible Web [link]
@BatterseaPrint » 25 Oct '11, 2pm
Why Mobile Is Spinning Our New Invisible Web [link]