23 Sep '13, 3pm

Google

In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads. Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. Possibly, it’s a move to increase ad sales. Or both. Welcome to the confusing world of Google secure search. Two Years Ago: Secure Searching For Logged-In Users In October 2011, Google began encrypting searches for anyone who was logged into Google. The reason given was privacy. Google said it wanted to block anyone who might potentially be eavesdropping on a string of searches made by an individual and also prevent the actual search terms themselves from being seen by publishers, as some of them might be too “private” to reveal. This Month: Secure Searching Being Made Default For Everyone Now, Google has flipped on encryptio...

Full article: http://searchengineland.com/post-prism-google-secure-sear...

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