22 Sep '13, 9am

Is Your PPC Campaign Passive or Active? ☛ #PPC

Is Your PPC Campaign Passive or Active? ☛ #PPC

Is Your PPC Campaign Passive or Active? Posted by Karon Thackston on 28 February 2013 Have you ever considered what frame of mind your audience is likely to be in when they come across your PPC ad? If not, then Karon Thackston explains why you should. When most people set out to write PPC ads, they simply lay fingers to keyboard and begin to rattle off whatever they want to tell customers. If it fits into the allotted space, the ad copy is uploaded and run without too much thought. I've always been astonished that PPC copywriting takes place with such a nonchalant attitude, considering how vitally important it is. After all, if you can't get people to click your ads, nothing else you do will matter. Your campaign will come to a grinding halt. One of the most overlooked elements in writing PPC ads is the audience. While you hear the marketing command to "Know Thy Target Cus...

Full article: http://www.wordtracker.com/academy/passive-active-ppc-cam...

Tweets

The PPC Experiment You Never Dare Run

The PPC Experiment You Never Dare Run

searchengineland.com 23 Sep '13, 3pm

A question that PPC account managers frequently have to deal with is, “Why are we paying for this traffic? Aren’t we going...

My most recent Energy Solutions blog--on a Passive House 3-unit condo going up in Brooklyn:

My most recent Energy Solutions blog--on a Pass...

buildinggreen.com 26 Sep '13, 9pm

Being built on a narrow lot in a neighborhood of three- or four-story row houses, R-951 (named for resilience, R-value, an...

Charlotte Casiraghi’s new Gucci campaign

Charlotte Casiraghi’s new Gucci campaign

luxuo.com 23 Sep '13, 2pm

A Gucci brand ambassador since 2012 , Charlotte Casiraghi is the face of the Italian brand’s new “Forever Now” campaign. T...

10 Ways to Kill Your Article Marketing Campaign...

promotionworld.com 23 Sep '13, 6am

Article marketing is a form of advertising whereby you write informative articles and submit them to various places on the...

20-Story Building Takes Passive House to New He...

buildinggreen.com 06 Oct '13, 1am

An office tower shows even a massive building with a glass façade can achieve Passive House certification—in Austria, at l...

Another beautiful Passive House, built 5 yrs ag...

passivhausprojekte.de 24 Sep '13, 2pm

This database is a common project of the Passive House Institute, the Passivhaus Dienstleistung GmbH, the IG Passivhaus De...

Mastering PPC: YouTube Advertising

Mastering PPC: YouTube Advertising

seerinteractive.com 19 Sep '13, 4pm

YouTube, owned by Google, is a Google Search partner and also a part of the Google Display Network. This means that if you...

@mperham If you're using Active Support, it's a...

api.rubyonrails.org 03 Oct '13, 7pm

A duck-type assistant method. For example, Active Support extends Date to define an acts_like_date? method, and extends Ti...

How did I not know about the content_for and di...

api.rubyonrails.org 26 Sep '13, 12pm

You can also pass an array of objects which this method will loop through and yield the current object to the supplied blo...

Autoloadは定番。deep_dup,deep_merge いい。instance_val...

edgeguides.rubyonrails.org 03 Oct '13, 4pm

In order to have a near-zero default footprint, Active Support does not load anything by default. It is broken in small pi...

Yeah, But...It's So Easy to Run PPC Campaigns

Yeah, But...It's So Easy to Run PPC Campaigns

searchengineguide.com 16 Sep '13, 3pm

Yeah, butters typically don't keep up too well with feature changes in the PPC platforms, and who can blame them? It's eve...

CADNA and BBB Roll Out FUD Campaign to SOPA-Siz...

internetcommerce.org 21 Sep '13, 6pm

While we share CADNA’s condemnation of cybersquatting, we are not convinced that any expansion of ACPA is required, especi...

6 PPC Tasks That Are Ideal for an Intern

6 PPC Tasks That Are Ideal for an Intern

searchenginewatch.com 17 Sep '13, 11am

Internships are a well-established way for college students or recent graduates to gain experience in their field of choic...

The Passive House Database has a fresh new look...

passivhausprojekte.de 20 Sep '13, 12pm

This database is a common project of the Passive House Institute, the Passivhaus Dienstleistung GmbH, the IG Passivhaus De...

Mastering PPC: Easy Ways to Find Value on Twitter

seerinteractive.com 03 Oct '13, 7pm

There are countless social media analytics tools, many of them free. For example, to measure the quality of followers you ...