16 Sep '13, 1pm

To Blog, or Not to Blog

A client recently asked me why they need to blog . My first thought on how to respond was probably similar to your reaction or that of any other marketer: "Yes, you have to have a blog, everyone has a blog." Site blogs have become a standard feature on websites today. But because the blog has become so common, many organizations are missing the mark when it comes to blogging the right way . The blog has in years past been an asset platform, where you could place keyword-targeted content fluff and actually gain search rankings from it. Now, considering SEO is becoming all encompassing, along with content marketing, here's a checklist of why you need a blog and why you don't. You Got to Have It Content Authority I joked above about how keyword-rich content fluff-filled posts have gained rankings in the past. But, from another angle, if you're writing enticing, informational ...

Full article: http://searchenginewatch.com/article/2294718/To-Blog-or-N...

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