16 Oct '11, 8pm

Archives: Google Traffic - Confusing Love and Money

Archives: Google Traffic - Confusing Love and Money

We are at a disruptive time in the publishing world. The barriers to publish are so low they are non existent (see Cognitive Surplus Review by Clay Shirky ). Google’s adsense allows anyone to monetize a website via adsense without needing a sales or accounting team. Large publishers have scaled creation costs so low that content is a commodity just to wrap advertising around . The New York Times is trying to find a balance between setting information free and charging for access and failing miserably at it . I can’t tell you where we are going to end up, but I do know the economics of advertising and production will choose the winner. The question you need to ask yourself is whether you are in the game for love or money … cause you can’t have both.

Full article: http://www.wolf-howl.com/google/google-traffic-love-money/

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