13 Sep '13, 7pm

SEJ at SES San Francisco: SCHEMA: The Silver Bullet Session Recap #SESSF by @wonderwall7

SEJ at SES San Francisco: SCHEMA: The Silver Bullet Session Recap #SESSF by @wonderwall7

The second Owned track session of the day was SCHEMA: The Silver Bullet , with Daniel Schulman, Director of Search Marketing, Donordigital and Kent Yunk, VP of SEO, 3 Q Digital presenting. Moderator Anne Kennedy opened the session with an interesting tidbit, telling us that Duane Forrester, head of Webmaster Tools at Bing, stated that one crawl costs Bing $0.01 to do. This is part of the reason why search engines like Google and Bing worked together to develop SCHEMA, to help webmasters identify proper information to make crawling an easier process.

Full article: http://www.searchenginejournal.com/sej-ses-san-francisco-...

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