12 Sep '13, 1pm

10 Bad Assumptions About SEM That Might Get You Fired — Part 2

It can be embarrassing to admit when you’ve been wrong. But that’s what I did in my last post where I listed the first 5 of the 10 bad assumptions about SEM that could have gotten me fired. Today, I admit even more blunders that I hope will help keep some of you out of the hot seat. Mistakes are generally either the product of apathy or ignorance — one doesn’t care or one doesn’t know. With the latter, the reality is that you can’t know everything . There will be honest mistakes you make simply because you based your decision-making and action plan on a faulty piece of information that you assumed to be true. So how does one avoid these types of errors when it’s impossible to know everything? Time. Experience. Wisdom. You learn your own limitations and how to recognize when you’ve gotten in over your head and that you need to double check what you’re doing. It’s not about ...

Full article: http://searchengineland.com/10-bad-assumptions-about-sem-...

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