10 Sep '13, 3pm

August 2013: Best of Search Engine Journal by @johnrampton

From Sujan Patel, we learned of the recent updates to Google’s guidelines on Link Schemes. What did Google come out with this time? They are discouraging the following: advertorials, large scale article and guest blog campaigns, and optimized anchor text in articles and press releases. We also learned that it’s okay to still participate in these activities, but we need to make sure that we are using the “rel=nofollow” attribute to prevent these links from passing PageRank.

Full article: http://www.searchenginejournal.com/august-2013-best-of-se...

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