10 Sep '13, 12pm

Essential Tips for Facebook's New News Feed Ad Unit

Essential Tips for Facebook's New News Feed Ad Unit

Back in May we covered Facebook's new ad formats which includes placement in users' News Feeds featuring bigger images and more text, and have since been testing these ad units in select accounts. Word on the street is: these new Facebook ad formats have been rolled out to most if not all Facebook advertisers! Before you dive in, here are some expert tips you should know! Facebook's New Ad Unit: Nuts & Bolts Placement: Users' News Feed "Headline": 25 characters Text: 90 characters [NEW] Image: 154x154 pixels [NEW] Link Description: 200 characters Aside from Facebook calling for a larger image, it appears similar to traditional offsite ads Facebook advertisers have known to love or lament. Scrolling down the page you'll notice Facebook intends to create two ad units simultaneously: a News Feed ad unit and a right column ad unit. Here, advertisers can choose a Facebook Page ...

Full article: http://searchenginewatch.com/article/2293327/Essential-Ti...

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