10 Sep '13, 11am

2 Reasons to Love the New Google AdWords Paid & Organic Report

2 Reasons to Love the New Google AdWords Paid & Organic Report

Google recently launched a brand new report that shows the total traffic by keyword from paid and organic search. This is the first report of its kind. This report is available in the dimensions tab after linking your Google AdWords and Webmaster Tools accounts . We too often as paid search marketers think only about paid search and ignore anything else around us. So when this report was announced I was excited to learn of the news and started linking up our clients Webmaster Tools accounts quickly. I have been really working on trying to find and increase points of integration this year. This report is one additional feather in the cap that validates the importance of multiple tactics working together to their total maximize value. As data started pouring in to the account it was easy to see why this report will be very valuable to marketers. Here are two of those reasons...

Full article: http://searchenginewatch.com/article/2293328/2-Reasons-to...

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