09 Sep '13, 3pm

What Does the Fox Say? Forget the Lyrics; Watch the Dance!

What Does the Fox Say? Forget the Lyrics; Watch the Dance!

According to a case study by MediaCom, which handled the media planning and buying for the campaign, “We decided to create a live event so memorable that people just had to share it. At 11am on 15th January a single commuter started dancing. Moments later hundreds more joined in, including hundreds of genuine members of the public. Everybody there enjoyed a moment worth sharing.” According to MediaCom, “The event was so memorable the public took their mobile phones out to share it with calls, texts, photos and videos. The dance became news in its own right, covered on national TV news, national press, radio phone-ins and bloggers.” MediaCom reported that T-Mobile got £1.2 million worth of free media and press coverage. For example, the Sun newspaper in the UK described it as an “epidemic of joy.” More importantly, T-Mobile saw a 52 percent increase in sales from the previo...

Full article: http://www.reelseo.com/fox-forget-lyrics-watch-dance/

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