09 Sep '13, 10am

How to Use Memes in Your Social Media Marketing Campaign

How to Use Memes in Your Social Media Marketing Campaign

You have to select memes that are relevant to your audience and to your brand. If you have to introduce your customers or prospects to a meme before they see your spoof, it’s not going to work. Content must engage and resonate with the people you’re trying to reach. The Harlem Shake, for example, was fairly mainstream; the vast majority of people were at least somewhat familiar with it when the barrage of spoof videos appeared. That’s why it worked so well and was used by many companies. Jumping on a meme that doesn’t click with your audience is simply be a waste of time and can potentially cause a rift between you and your target audience. When deciding which meme to focus on, see what your social media followers are saying about it. If your followers are sharing it, you could have a marketing goldmine on your hands

Full article: http://www.searchenginejournal.com/use-memes-social-media...

Tweets

Social Media Optimization vs. Social Media Mark...

searchenginejournal.com 08 Sep '13, 8am

[Social Media Marketing](http://socialspark.com/) (SMM) and Social Media Optimization (SMO) are two new phrases that poppe...

Importance of #Twitter in Your #SocialMedia mar...

submitedge.com 08 Sep '13, 12pm

SubmitEdge is one of the top five SEO companies on the Internet and has helped thousands of websites improve their brand v...

Stylish kids on social media

shopping.insing.com 08 Sep '13, 12pm

5-year-old Zoie Jean started off life as a child model, appearing in the pages of fashion magazines like Harper’s Bazaar H...

What Is Search Marketing? via @sengineland

searchengineland.com 09 Sep '13, 9am

Those seeking easy-to-scan compilations of search marketing news from across the web should check out Alltop , SEOmash and...

Two New P2P Startups Rely on Bitcoin, Social Media to Differentiate in Crowded Field via Bank

Two New P2P Startups Rely on Bitcoin, Social Me...

bankinnovation.net 09 Sep '13, 4pm

, as its name implies, relies on social media, primarily Facebook and Twitter, to facilitate payments. The company was fou...

6 Social Campaign Fails You Can Learn From

6 Social Campaign Fails You Can Learn From

searchenginepeople.com 06 Sep '13, 1pm

Social media networks are great for marketing. They're relatively inexpensive, the user base is quite expansive, and in a ...

Come & work in our HQ! We are hiring for 2 new ...

soletrader.co.uk 13 Sep '13, 2pm

Based at Head Office, Hemel Hempstead, we’re looking for a versatile, forward thinking individual with an enthusiasm for l...

My latest post, "Simple and Strategic Social Me...

specialty-coffee.com 07 Sep '13, 4pm

In today's fast-paced world, the ability to quickly capture the attention of your desired market is a necessary tool for s...

DAA Wins Arts Award for Dublin Theatre Festival Social Media Campaign

DAA Wins Arts Award for Dublin Theatre Festival...

dublinairport.com 11 Sep '13, 2pm

DAA Wins Arts Award For Social Media Campaign September 11 2013 Dublin Airport Authority (DAA) has won a major prize at th...

Five Great Social Media Infographics To Help Guide Your Business We all love statistics and advice, right?

Five Great Social Media Infographics To Help Gu...

networksolutions.com 02 Sep '13, 1am

We all love statistics and advice, right? Typically these are what infographics are all about. They’re also meant to teach...

3 Ways Promotional Gifts Can Enhance Your Socia...

searchenginejournal.com 01 Sep '13, 6am

Social media has become the go-to marketing vehicle for companies looking to generate interest , conversation and increase...

Content Marketing World 2013 Wrap-Up by @monsieurharper

Content Marketing World 2013 Wrap-Up by @monsie...

searchenginejournal.com 11 Sep '13, 9pm

Before we get into the juicy stuff, let’s dish out some respect to Content Marketing Institute for putting on such an acti...

Cutting Edge Tactics at SMX Social Media Market...

searchmarketingexpo.com 02 Sep '13, 4pm

Cutting Edge Tactics at SMX Social Media Marketing to Maximize the Volatile Social Landscape Tweet Facebook is changing th...

From miyagi.sg: Are We Outsourcing Our Social R...

miyagi.sg 09 Sep '13, 1pm

A cou­ple of weeks back I was invited to speak on a panel dis­cussing a Clean & Green Sin­ga­pore. I said agreed because I...