07 Sep '13, 7am

The Week in Digital: #BigData Gets Personal

That move towards personal data transparency is a potential boon for marketers, opening up multiple avenues for granting incentives for consumers to share data with their favorite brands, stores and service providers. Many tech companies do this in a non-transparent way- scraping data and burying the true extent of its use in a wordy privacy policy, but a new trend towards getting consumers to give more- even personally identifiable data (PII)- for deep, personalized discounts is causing startups to emerge from various corners of tech. It is also presenting a challenge for marketers- finding new ways of getting better first-party data from existing channels. This requires a little creativity- and perhaps a return to “old school” marketing tactics which might include trading digital goodies for a consumer-generated, rich data profile.

Full article: http://emarketingassociation.com/?p=12131

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