06 Sep '13, 12pm

5 Tips on Dealing With Small Budget Search Clients

I've been working in online marketing for nearly 10 years now. My experience has ranged from being both in-house and agency side as well as running my own freelance company. Today I run an agency (with other people too) with offices in two countries. One thing this varied experience has done for me has given me insight into clients who have budgets from $400 per month all the way up to in excess of $40,000 per month. You learn a lot about client relations from both budget spectrums, however, I have found that the smaller the budget, the higher the proportion of maintenance that the client requires (from my experience). Here are some potential issues you may encounter with small budget clients and solutions for managing expectations from the outset. For this post, let's assume that "the client" is a new lead that has come in and has a budget of $500 per month. Let's also as...

Full article: http://searchenginewatch.com/article/2293058/5-Tips-on-De...

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