05 Sep '13, 12pm

Live @ SMX East: Leveraging Big Data In Search Marketing

Big data. You’ve undoubtedly heard this often-used phrase, generally paired with grandiose visions of how mining big data’s mother lodes holds the key to tackling big problems – solving climate change, realizing world peace, ending disease and suffering… you’ve heard the stories. But as a marketer, you also know that the data generated from your own SEO, paid search and social media efforts truly does offer unique insights that can help you increase the effectiveness of your campaigns. The challenge, quite often, isn’t in wrangling the data – but rather in making sense of it in a way that can give you a meaningful competitive edge that transcends the buzzwords. How are savvy search marketers using big data to create super-sized advantages? You’ll find answers and insights in the Leveraging Big Data In Search Marketing session at SMX East in New York next month. You’ll hear...

Full article: http://searchengineland.com/live-smx-east-leveraging-big-...

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